It all simply started several years ago when I had my first daughter, and suddenly realized the weight of responsibility I had to carry as a mother!
Overnight, I grew more aware of everything we as a family were putting in and on our bodies. I found myself checking the ingredients of every product we had and everything we were buying until I became fully conscious of the amount of chemicals and toxins that we were consuming unknowingly!

When I got pregnant with my second daughter, I became more aware of all the marketing labels of on-the-shelf “natural” products and it left me in shock! I found out that most of which I thought were 100% natural weren’t even as close! This is when I came to the conclusion that I had to do something about it! and I became more and more invested in the welfare of my family, I started reading and learning more about essential oils and natural living, until I started making my own products to use in my household, started with diffusing essential oils instead of burning all the candles that I used to own, and then went from cleaners to personal skincare! and I became obsessed.

Once you realize that you don’t need all the chemicals, there is no going back, I became a strong believer in the power of essential oils and everything natural, and once you go through the path of clean living and start noticing how good you feel, you will have no other choice but making it your lifestyle!

In 2020, I decided to turn my passion into a new reality! I felt like I had to share with you the power and beauty of natural living and empower you to take the best care of yourself and your families! And this is when Sage & Lavender happened.

Sage & Lavender is more than just a business to me, it’s my lifestyle! It’s part of a greater movement to empower and raise awareness.

“It is not only what we use in our products, it is what we don’t!”

Asmaa Alkhateeb,
Founder.